34th America's Cup

San Francisco, CA
Experiential Design

Designing the Fan Experience

While working with local event company 'TGI Systems' our CEO was the Lead 3D Designer and On-Site Manager for the hospitality areas during the competition.

America's Cup
Sports & Entertainment
Project brief

America's Cup was looking for local California vendors to help them design, fabricate, and organize the sports hospitality areas throughout the San Francisco Bay. While working for TGI Systems, our CEO designed and implemented a family of concepts that later became the winning bid. Working hand-in-hand with the America's Cup Team, his designs were fabricated and installed throughout the event and highlighted in Pier 27/29 and The Marina Green. The main installation was a 30' sculpture at the entrance and was the focal point for all 3D Design elements.


Are You Ready? We are.